Horsey People

role

Photography, Videography, Strategy

client

Horsey People

credits

year

2023-2024

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The Problem

Horsey People isn’t your typical e-commerce store. As Australia’s first horse and country rewards club, they not only sell products but also run high-stakes giveaways—think cars, tractors, and horse floats. These giveaways needed strong, engaging ads on Meta to attract the right audience. The challenge? Making the prizes feel personal to farm and equestrian folks while keeping the campaigns fresh, fun, and attention-grabbing.

What We've Done
  1. Photography
  2. Retouching
  3. Videography
  4. Video Editing
  5. Animation
  6. Ad Conception
Creative Process
  • Scenic & Aspirational Photography – Each prize was photographed in picturesque farm settings to make it feel like it could already be in the audience’s backyard.
  • Engaging & Unique Ad Concepts – Instead of generic product promos, ads had humor, creative twists, and compelling narratives to stand out.
  • Dynamic Video Editing & Animation – Smooth edits and subtle animations brought the campaigns to life, making ads more eye-catching and memorable.
    • Interactive
    prototype
    The Solution

    By combining stunning imagery with ads that told a real story, we helped Horsey People grow an engaged community. Their campaigns weren’t just about winning things—they became events people looked forward to.

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    The Result

    With 22 successful campaigns (15 of which I worked on), Horsey People has built a loyal following and continues to scale, offering even bigger and better prizes each year.