Ooj-wal.
“Huge wall” without the h.
Photography first. Then video, when the photos had to move. Then animation, design and web, because the work needed somewhere to live. Then Meta ads and automation, because it needed to reach people and keep running without me.
Ujjwal
Vadhani
Each one because a project needed it.
None of them because I was collecting.
So you get one person who can shoot it, cut it, design it, build it, and automate the boring part after.
Photography
Videography
Meta Ads
AI & Automation
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Branding
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Graphic Design
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UI/UX & Web
Packaging
& Print
Experience
2014 — now
2020 — Present
Freelance
Photographer, Videographer & Designer
Melbourne
— Run projects end to end — concept conversation through to final delivery — for brands and individuals.
— Full visual stack in one set of hands: stills, video, motion, colour, sound, layout. Fewer handoffs, less drift between idea and final.
— Built and shipped client websites across platforms, with handovers clean enough that clients run them alone.
— Designed and built a pipeline automation system for a client — backend work that quietly does the admin.
— Run Meta ad campaigns alongside the creative, so the content is built with the audience in mind from day one.
2025 — Present
Smash Products
In-house Photographer & Videographer
Melbourne
— Brand, product and lifestyle photography across the full content cycle — concept, shoot, edit, deliver.
— End-to-end video production, from setup on the day to final cut.
— Built the systems that move work from brief to delivery, so the team spends time creating rather than chasing files.
2023 — 2024
Picos Media
Photographer, Videographer & Designer
Melbourne
— Produced photo and video content for 50+ campaigns.
— Shot and retouched studio product imagery, keeping a consistent look across long-running campaigns.
— Worked with the creative team on concepts, shot lists, and getting things out the door on tight turnarounds.
2014 — 2016
Grey Advertising
Junior Designer
Mumbai, india
— Designed for in-house content and client campaigns — early lessons in what makes a brand feel coherent rather than just well-decorated.
— Where I learned to take a brief seriously, hit a brand spec exactly, and ship clean work on a deadline.
Hello, I'm Ujjwal
A creative based in Melbourne
I work across photography, video, design, and automation — often on the same project. The fun part for me is the whole thing: the shoot, the edit, and the quiet system running behind it that makes everything actually work.
I like thinking about jobs on two levels — the big picture of what we're trying to do, and the small details that get us there. Usually somewhere in the middle is a smarter, simpler way to do it, and finding that is half the joy.
Mostly I just love working with people who like to experiment, bounce ideas around, and figure things out together. I thrive on collaboration, working with clients who value bold creativity, authenticity, and results-driven creatives.
The first thing people ask is how to say my name.
Ooj-wul. “Huge wall” without the h.
I started in photography. A client needed the photos to move, so I learned video. The video needed titles, so I learned animation. Then design, then web, then automation. Each one because a project needed it. None of them because I was collecting.
So you get one person who can shoot it, cut it, design it, build it, and automate the boring part after.
A little unusual. Very Unujjwal.
my skills
Photography
videography
meta ads
Ai / automations
Branding / identity
Graphic design
ui ux Design /
web Development
packaging /
Print design
Experience
Smash Products 2025-Current
in house photographer / Videographer
- Brand, product, and lifestyle photography across the full content cycle — concept, shoot, edit, deliver.
- End-to-end video production, from setup on the day to final cut.
- Built the systems that move work from brief to delivery, so the team spends time creating rather than chasing files.
freelance 2020-current
photographer / videographer / designer
- Run projects end to end — concept conversation through to final delivery — for brands and individuals.
- Full visual stack in one set of hands: stills, video, motion, colour, sound design, layout. Fewer handoffs, less drift between idea and final.
- Built and shipped client websites across multiple platforms, with seamless handovers so the clients can manage it on their own.
- Designed and built a working pipeline automation system for a client — backend work that quietly does the admin so the team can stay on the creative side of things.
- Run Meta ad campaigns alongside the creative work, so the content is built with the audience in mind from day one.
picos media 2023-2024
photographer / videographer / designer
- Produced photo and video content for 50+ campaigns.
- Shot and retouched studio product imagery, keeping a consistent look across long-running campaigns.
- Worked closely with the creative team on concepts, shot lists, and getting things out the door on tight turnarounds.
Grey advertising 2014-2016
Junior designer
- Designed for in-house content and client campaigns — early lessons in what makes a brand actually feel coherent vs. just well-decorated.
- Where I learned to take a brief seriously, hit a brand spec exactly, and ship clean work on a deadline.
my work
Testimonials
7.8x
Meta ROAS
2,371
Unique visitors
"I went from unknown to recognized in the industry, with a beautiful website that perfectly matched my vision. Now, I’m inundated with constant inquiries, and my business has grown significantly in a short time — all thanks to the incredible work done."
lia h, director of lia hanson hair
3X
NEW ENQUIRIES
“Ujjwal understood our vision and brought it to life, delivering a visually stunning website that has effectively communicated our message to potential clients.”
sneh v, ceo of national dance sport academy
“Working with Ujj has been an incredible experience from start to finish. He truly understood our vision and captured the essence of Willow Cove Collections; the warmth, the craftsmanship, and the feeling behind what we do. The final content perfectly aligned with our brand story. ”
Paul and bianca, ceo of willow cove
