Instant Shades

role

Photography, Videography

client

Instant Shades

credits

year

2023-2024

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The Problem

Instant Shade is a well-established supplier of premium outdoor umbrellas for venues across Australia, but they wanted to boost direct-to-consumer sales—specifically targeting homeowners looking for a high-quality backyard umbrella for summer. The challenge? Convincing buyers that this wasn’t just any outdoor umbrella—it was built to last.

What We've Done
  1. Photography
  2. Videography
  3. Video Editing
  4. Retouching
  5. Video Ad Strategy
Creative Process
  • Concept Development – Brainstormed ways to showcase the umbrella’s durability in a way that felt relatable and engaging.
  • Strength in Action – Landed on a bold, attention-grabbing concept: a guy doing pull-ups on the umbrella, proving its incredible sturdiness.
  • Photography & Video Execution – Captured the umbrella in various backyard settings, reinforcing its premium appeal while keeping the messaging light, fun, and effective.
    • Interactive
    prototype
    The Solution

    We created a standout ad campaign featuring a man casually using the umbrella as a pull-up bar, reinforcing its strength while keeping the tone humorous and relatable. Instead of a dry durability test, we made it a backyard problem-solver—when there’s no pull-up bar, your umbrella has you covered (literally).

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    The Result

    The campaign led to a notable increase in store inquiries, as more people were drawn to check out the umbrella in person. While direct conversions were harder to track due to the in-store purchase model, the surge in interest demonstrated the success of the creative approach in capturing attention and driving foot traffic.