Lia Hanson Hair

role

Performance Marketing

client

Lia Hanson Hair

credits

year

2022–Ongoing

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The Problem

Lia Hanson is an incredibly skilled hairstylist, but talent alone wasn’t bringing in new clients—especially in the competitive wedding industry. Despite glowing reviews, she struggled to attract bridal bookings and expand her clientele. She needed visibility, a strong brand presence, and a way to turn interest into actual appointments.

What We've Done
  1. UI/UX Design
  2. Logo Design
  3. Branding
  4. Meta Ad Creation
  5. Meta Ad Management
  6. Strategy
  7. Photography
  8. Dashboard App (custom build)
  9. SEO & Google Business Profile
Creative Process
  • Understanding the Audience – Researched where potential brides consume content and how they make booking decisions.
  • Targeted, High-Impact Ads – Created compelling Meta ads showcasing Lia’s work, client testimonials, and unique styling expertise.
  • Data-Driven Campaigns – Ran ads with a clear strategy, continuously refining them based on performance insights.
  • Seamless Booking Experience – Designed a professional, easy-to-navigate website with a streamlined inquiry form to simplify client onboarding.

    • ‍

    Interactive
    prototype
    The Solution

    We didn’t just create ads—we built trust. By highlighting Lia’s portfolio, stellar reviews, and a polished brand identity, we turned her online presence into a client-converting machine. The website became an additional touchpoint of credibility, making it effortless for potential brides to inquire and book. To keep sharpening every campaign, I also built Lia a custom dashboard app that brings leads, bookings, payments and ad performance into one place.

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    The Result

    Lia’s branding, ads, and the software behind them have firmly established her as a top-tier hairstylist. With 90 five-star reviews on Google and 164 on Fresha — 254 in total, social proof has been instrumental in building credibility and winning new clients. Since the revamped branding and targeted ad campaigns launched, the business has grown roughly 7× — from about $15.5K to ~$115K a year — with bridal bookings surging ~13× to ~$67K. The Meta ads return about $7 for every $1 spent (~7× ROAS) at a 4.5% click-through rate — over 3× the beauty-industry benchmark — and a custom dashboard app now tracks every lead and booking. Her business continues to thrive and expand, now targeting $150K.