Lia Hanson Hair
role
Performance Marketing, UI/UX & Web
client
Lia Hanson Hair
credits
year
2022–Ongoing
Lia Hanson has styled Melbourne brides since 2009, and her work has always spoken for itself. Her presence did not. Brides who found her adored her, but too few found her: the brand did not reflect the calibre of the work, the website was a template, and nothing turned interest into bookings.
The brief was to give Lia a brand as considered as her craft, and then build the engine that keeps her diary full.
- Brand identity & logo
- Website design & development
- Photography
- Meta advertising: creative & management
- Growth strategy
- SEO & Google Business Profile
- Custom client platform
Designed and built from the ground up
Lia's previous site was a WordPress template that could have belonged to anyone. I designed and developed its replacement from scratch, entirely on my own, and it has been live since August 2026. It opens like a curtain lifting on the bridal film, carries brides sideways through real weddings, and on the nanoplasty page the hair moves beneath your hand. What you see below is the live site, not a recording.
Tap the screen to scroll the site
- The opening
Her logo counts to one hundred, then the curtain lifts on the bridal film.
- The weddings
The page pins and glides sideways through eight real weddings.
- Nanoplasty
Draw a finger across the hair and it moves, the way the treatment feels.
- The journal
Her writing, carried over from WordPress into a magazine-style edition.
Both amber scores are by choice: the brand and the advertising stay. Google Lighthouse, tested 27 September 2026. Bands follow Lighthouse's own: Poor 0–49, Needs work 50–89, Good 90–100.
Microsoft Clarity, three days to 19 September 2026, 303 sessions.
Lab scores describe a test machine. I steer by real visitors instead: every week their recorded behaviour lands in a digest I read before touching the site or the ads. Two calls it has made:
- The first screen
On her earlier nanoplasty page, Clarity showed 87% of visitors never scrolled past the hero, so I made messaging Lia the first action there. Within two days, scroll depth recovered from 12.8% to 15.2% and bookings resumed.
- The tracking
With almost every visit arriving in-app, where browser tracking is unreliable, I moved the enquiry event to the server so the ads still learn from every lead.
- Positioning. I defined who Lia is for: brides who want a calm, considered morning and a stylist they can trust with it. Every decision that followed answered to that.
- Identity & photography. A refined wordmark, an editorial palette and photography of real brides in real light, so the brand looks the way her work feels.
- Performance advertising. Meta campaigns built from her own work and her clients' words, refined week by week against bookings rather than clicks.
- A website built from scratch. Designed and developed entirely by me and launched in August 2026, replacing her WordPress site. It opens with a curtain that lifts on the bridal film, carries brides sideways through real weddings, and lets you move the hair on the nanoplasty page with a swipe.
- The system behind it. A custom platform that captures every enquiry, responds to it, and follows it through to booking and review, so no bride slips through.
prototype
Brand first, then growth. The identity, photography and website give Lia a presence that matches the standard of her work, so a bride arriving from an ad already trusts what she sees. The advertising brings the right people to that door, and the platform behind it makes sure every enquiry is answered and seen through.
Each part strengthens the others. Better creative lifts the ads, better enquiries sharpen the targeting, and every booking informs the next campaign.
Since the rebrand and campaigns launched, Lia's business has grown roughly sevenfold, from about $15.5K to around $115K a year. Bridal work, the heart of the brand, has grown around thirteen times to roughly $67K.
Her Meta advertising returns about $7 for every $1 spent, with a 4.5% click-through rate, nearly four times the beauty-industry average. She now holds 273 five-star reviews, 100 on Google and 173 on Fresha, and is working towards $150K.
